Question: 2. Question 2 As per case study, Lazada Malaysia saw a 200% increase in the number of small and medium enterprise sellers, brands and retailers

2. Question 2 As per case study, Lazada Malaysia saw a 200% increase in the number of small and medium enterprise sellers, brands and retailers come on board the platform. Prepare your answers for the following: a. Discuss FOUR (4) reasons that led to the success of Lazada platform. (20 Marks) b. Discuss ONE (1) of the new trends in its e-Commerce. (5 Marks) c. Discuss how Lazada gets benefits from its e-Commerce. Explain TWO (2) examples. (10 Marks)

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