. . . . . 2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Whole Foods Airstream Generates content that Focuses on quality, image and community, which is an reflects an understanding of expensive approach but one that has staying power what its customer is looking and rarely decreases in value. for Launched a new website and digital experience in Promotes a "greener" 2014. lifestyle such as eliminating Offers community and dealership events where plastic bags. customers can sit in an Airstream to experience it Focuses on local aspect of themselves. the stores and lessens the Uses the tagline "Live Riveted" for its promotional feeling of shopping at a big campaigns. chain store Has a unique and cheerful store design that is easy to navigate. Partners with shows like Top Chef to promote its products. Hosts events, runs multiple blogs and has an app. A. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan. (2 marks each = 12 marks) . Styles A. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan. (2 marks each = 12 marks) Whole Foods Airstream 1 1 2 2 3 3 3 B. For each organization, identify 2 marketing strategies that would likely have to be adapted or localized for an international market. (2 marks each = 8 marks) Whole Foods: Airstream: 1 1 2 2