. . 2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Lululemon Away Content centered on driving product innovation Inspires a traveler's lifestyle through content. Promotes a "greener" lifestyle such as eliminating Focuses on functionality or perceived luxury of the product. plastic bags. Positioning of the company as a knowledgeable and trusted Focuses on local aspect of health and wellness source for travel tips as well as a purveyor of travel gear. New focus on menswear Social media efforts drive branding Expands deeper into new markets with 2021 Marketing strategies Making efforts to create more omnichannel experiences A. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan