. 2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Lululemon Away Content centred on driving product innovation Inspires a traveler's lifestyle through content. Promotes a "greener lifestyle such as eliminating Focuses on functionality or perceived luxury of the product. plastic bags. Positioning of the company as a knowledgeable and trusted Focuses on local aspect of health and wellness source for travel tips as well as a purveyor of travel gear. New focus on menswear Social media efforts drive branding Expands deeper into new markets with 2021 Marketing strategies. Making efforts to create more omnichannel experiences. . Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan. (2 marks each = 12 marks) Lululemon Away 1 1 2. 2 3 3 B. For each organization, identify 2 marketing strategies that would likely have to be adapted or localized for an international market. (2 marks each = 8 marks) Lululemon Away: 1 1 1 2 2