Question: 3. Brand rejuvenation or revitilisation is a normal process that brands undertake in order to breath new life into the business. Simply put, it is

3. Brand rejuvenation or revitilisation is a normal process that brands undertake in order to breath new life into the business. Simply put, it is taken when companies are failing and need to rediscover their identity. Discuss any ve causes of (or scenarios that may trigger) brand rejuvenation 20 Marks

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