Question: 3 . You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must
You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in your schedule.
Production layout Review plant costs
Market testing Select distributors
Analyze selling costs Lay out artwork
Analyze customer reactions Approve artwork
Storage and shipping costs Introduce at trade show
Select salespeople Distribute to salespeople
Train salespeople Establish billing procedure
Train distributors Establish credit procedure
Literature to salespeople Revise cost of production
Literature to distributors Revise selling cost
Print literature Approvals
Sales promotion Review meetings
Sales Manual Final specifications
Trade advertising Material requisitions
Approvals and review meetings can appear several times.
Arrange these elements into a work breakdown structure down through level You may feel free to add additional topics as necessary. WBS illustrating levels with numberingnaming scheme. Start with Level Introduce New Product pts
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