31. Breaking Through the Clutter. Which statement below is false addressing clutter? A) Ads are sandwiched in with a clutter of other commercials, announcements, and network B) Clutter total nearly 40 minutes of non-program material per primetime hour with commercial breaks coming every six minutes on average C) Such clutter in television and other ad media has created an increasingly hostile advertising environment. D) Just to gain and hold attention, today's advertising messages must be better planned, more imaginative, more entertaining, and more emotionally engaging to consumers. E) To break through the clutter, many marketers are now subscribing to a new merging of advertising and entertainment, dubbed "Madison & Vine." 32. With respect to overall marketing strategy, objectives, and mix, which statement below is false? A) Be a price leader. Make sure your prices are fair and exceed those of your competitorsition. B) Before setting price, the company must decide on its overall marketing strategy for the product or service. Pricing strategy is largely determined by decisions on market positioning, C) Price is only one of the marketing mix tools that a company uses to achieve its marketing objectives. D) Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective integrated marketing mix program. E) Companies often position their products on price and then tailor other marketing mix decisions to the prices they want to charge. 33. Social media are independent and commercial online communities where people congregate, socialize, and exchange views and information. Which statement is false addressing social media? A) Facebook, Google+, Twitter, Instagram, Pinterest, YouTube, and Snapchat are just a few digital communities. B) Advantages include that social media are targeted and personal. They are also interactive, making it easy to start and participate in customer conversations and listen to customer feedback C) according to one survey, nearly 92 percent of U.S. companies now use social media networks as part of their marketing mixes. D) A significant challenge is the lack of control that a company experiences. Once a conversation has begun, the company cannot control the direction it takes, though it can impact it. E) Many companies are still learning how to use social media effectively, and results are fairly well under control from a measuring perspective