31. Strategy is

1. a central complex secret 2. A staff responsibility

3. A tactical weapon

4.a unifying definition of the business 5. Defined by financial goals

32. Synergy often results in cost saving from

1. Layoffs 2. The Value proposition 3. Corporate creativity

4. Ethical sensitivity 5. Customer reduction

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Mark Smith was the Widget division manager. His was the largest of 5 divisions of International Widgets and Things. The other divisions made parts his division used or used his widgets to make more complex products. A major African supplier was the sole source of an essential raw material. This supplier was attacked by terrorists. Mark was not sure he could maintain his widgets unique broad market quality appeal without the materials from Africa. The Marketing manager suggested that a new group of consumers could be reached by the internet who would buy widgets without the African materials if they could be made the cheapest in the industry. (Us this case to answer Questions 33-37)

33. The internet in this case creates a

1. buyer 2. low Barrier to entry 3. Channel

4. Related 5. Substitute

34. The African supplier would be in the Porter model

1. a buyer 2. A segment 3. Powerful

4. Related 5.a substitute

35. The marketing manager is suggesting switching from a _______ to a __________ strategy

1.Focus to Differentiation. 2. Differentiation to Cost

3. Related to Unrelated

4. Retreat to stability 5.Star to $ cow

36. In the Grand strategy model, International Widgets and Things is

1. a matrix organization 2. Dominant 3. An Analyzer

4. Unrelated 5. vertically integrated

37. At the Corporate level, International Widgets and Things is organized

1. simply 2. Functionally 3.Divisionally

4. As a Matrix 5. As a.Combinatorally S Corp