4. Being a first mover can give advantages that can enhance performance, except:

a. E-commerce marketing mix

b. Cost advantage

c. Less competitive rivalry

d. Strong suppliers and distribution channels

5. A new entry involves considerable risk for the entrepreneur. The risk comes from uncertainty over the following, except:

a. Market demand

b. Technological development

c. Market innovation

d. Actions of competitors

6. In general, the choice of market scope ranges from a narrow- to a broad-scope strategy and depends on the type of risk the entrepreneur believes is more important to reduce.

a. True

b. False