4. Considering the two methods outlined, what types of validity would you consider to be demonstrated by the two approaches to measuring quality? Defend your position.

CASE BORBI 13.1-2 importance tating for each of the 19 factors were then wied as the Factors Incuded in the Airhine Quality Rating (AQR). weights for those factors in the AQR. Case Exhibit 13.1-2 hows the factors included in the Airline Qualicy Ratinge the weight associated with each factor, and whether the factor has a potitive or negative impact on quality from the consumeri peripective Using the AQR. formula and tocent dats, rankings for the 10 major US. airlines shown in Cae Exhitit 13.1-3. Cace Deedert 13.1-3] Airline Rankings What Course to Chart? Sbocket har discovered what appeat to be two difercet approachet to measuring quality of airlines. One reliet on direct consumer opinioe and is moely sobjective in its approach to quality and the elements conuidered. The ocher reliet on perfomunce daca that are available through pubbe sources and appear to be more objective. Both approschet incorporate pertinent elemens that could be used by consumers to judge the qualisy of an aitine. Stocker' thecemmenidation mait convider the conprehensivenew and wefilmen of theie apsroaches for FlyAway Airways at it moya inte a more comspetitive emirosment. What counc of action wheild be recomuniend? 1. How companlle are the two ddiferent methodi? In whar way? are they uimalay' in what way are they jifferect? 2. What are the positive and regative apect of exch sppreach To entabliah the 19 weadhed factot, an opinion rurvey was copthat Shodier thoold conder belote rrconimending a courne of ducted with 2 group of 65 expers in the mubon field There exparts included mprectetatives of most nujar nizlines, wir travel equerta, acten for HyAway Airway? Tederal Aviation Adminutration (FA.A) reperentativet, academic 3. What apects of oemice quality does each oppecad addrea well retearchech, sirliot mamufacturing and tupport frme, and individial this not in wellip consumers. Each espert wa inked to nite the importaoce that each 4 Coraidering the two methods outined, what vyper of valitity jodindual Getor might hive to s contumer of airlise vervicen wing would you conuiter to be deminstrated thy the twe appribiter. a sale of 0 (too importaoce) to 10 (eprat intereranex). The werage ho moaturing qualicy? Defirul year poution. ing the qualis of thy Awy Airwh mervice and the mevice of tndel for aitient Some Background on Quality tias of the witsmer