1. Teams: Develop marketing plan for specific VALS types. 2. Example: How would this product be marketed...

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1. Teams: Develop marketing plan for specific VALS types.
2. Example: How would this product be marketed to Thinkers? Achievers? Experiencers? Etc.?

3. Are all products appropriate for all VALS types?

Related Book For answer-question

Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Posted Date: Sep 07, 2020 04:45 PM

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1. Teams: Develop marketing plan for specific VALS types. 2. Example: How would this product be marketed...

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Expert Answer:

VALS Values and Lifestyles is a proprietary research methodology used for psychographic market segme... View the full answer

Consumer Behavior Building Marketing Strategy

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