Question: 41. Frequent flyer programs that the airlines offer are one way to increase switching costs. What is the end result in terms of Porter's five

41.

Frequent flyer programs that the airlines offer are one way to increase switching costs. What is the end result in terms of Porter's five forces?

Group of answer choices

increases supplier power

decreases supplier power

increases customer power

decreases customer power

increase the threat of new entrants

increases the threat of substitutes

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