Question: Frequent flyer programs that the airlines offer are one way to increase switching costs. What is the end result in terms of Porter's five forces?

Frequent flyer programs that the airlines offer are one way to increase switching costs. What is the end result in terms of Porter's five forces?

Group of answer choices

increase the threat of new entrants

decreases customer power

increases supplier power

increases customer power

increases the threat of substitutes

decreases supplier power

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