4&5

: 25 | / . 10 24 25 @ build profitable relationships with customers O construct key components of a marketing program 4. What is the consumer's buying behavior type when consumers have high involvement and no significant difference between alternatives? habitual buying behavior loyalty-seeking buying behavior 3 variety-seeking buying behavior complex buying behavior O dissonance-reducing buying behavior 5. When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one. This approach is called marketing o niche undifferentiated 3 differentiated 4 individual O target H O