4.Mahnoor is part of the marketing research division at Nine Star Inc., a manufacturing company based in
Question:
4.Mahnoor is part of the marketing research division at Nine Star Inc., a manufacturing company based in Dubai. To improve future sales, she has decided to gather customer opinions and response on the current products offered by Nine Star Inc. For this reason, Mahnoor is looking for a highly adaptable contact method that can be used to gather large amounts of data within the least possible period. Which of the following contact methods is most likely suitable for Mahnoor?Single choice.
(1 Point)
in-depth interviews
telephone interviews
individual interviews
All of the above
3.Mahnoor is a manager of marketing department at a fast-food chain.She has announced a competition for her customers to create ad for fast-food chain.Winners of the contest will get a free meal for the entire family. This is anexample of ______________.Single choice.
(1 Point)
customer divestment
customer lifetime value
consumer-generated marketing
partner relationship management
community development around a brand
2.The manager has asked Waseem to recognize a group of potential customers who would react similarly to a given set of marketing efforts. In this regard, Waseem has identified a ________.Single choice.
(1 Point)
new product
marketing intermediary
market segment
product line
brand
Financial Management for Public Health and Not for Profit Organizations
ISBN: 978-0132805667
4th edition
Authors: Steven A. Finkler, Thad Calabrese