Sonam newly purchased Brand Elo skincare lotion. She compared her perception of how the Lotion made her
Question:
Sonam newly purchased Brand Elo skincare lotion. She compared her perception of how the Lotion made her skin glow and fresh to her expectations regarding Brand Elo skincare lotion. Sonam was determining her __________________.Single choice.
customer satisfaction
customer equity
share of customer
customer-perceived valuen
customer lifetime value
Saira works for Star corporation as a manager. The main aim of the firm is to helps companies to target, advertise and promote their products to the right markets. Star corporation is ________.Single choice.
physical distribution firm
financial intermediary
reseller
marketing services agency
wholesaler
In the context of a company's marketing mix, ________ includes company activities that make the product available to target consumers. Single choice.
position
place
price
promotion
branding
customer-perceived value
customer lifetime value