Question: 5 . Multiple choice: the unique selling proposition or USP is defined as: a . The distinctive benefits that make a product different than any

5. Multiple choice: the unique selling proposition or USP is defined as:
a. The distinctive benefits that make a product different than any other
b. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it
c. Both a and b
d. The special pricing that is only provided to those who answer ad solicitations correctly

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