Question: 5 . The initial step in channel strategies is mapping the channels of a given industry. It calls for analyzing four major forces that drive

5 .

The initial step in channel strategies is mapping the channels of a given industry. It calls for analyzing four major forces that drive the evolution of distribution channels in that industry. Which is an example of one of the four forces affecting channel strategy?

.

Barriers to entry in the industry

.

Intensity of competition among suppliers

.

Channel capabilities and costs

.

Availability of substitute products

. .

Barriers to exit from the industry

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