Question: The initial step in channel stewardship is mapping the channels of a given industry. It calls for analyzing four major forces that drive the evolution

The initial step in channel stewardship is mapping the channels of a given industry. It calls for analyzing four major forces that drive the evolution of distribution channels in that industry. Which is an example of one of the four forces affecting channel strategy?

		Barriers to entry in the industry
		Intensity of competition among suppliers
		Channel capabilities and costs
		Availability of substitute products

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