Question: 5 Time left 2:55:19 QUESTION 3 Customers are probably more informed than they have ever been, and as such if salespersons are not able to

5 Time left 2:55:19 QUESTION 3 "Customers are

5 Time left 2:55:19 QUESTION 3 "Customers are probably more informed than they have ever been, and as such if salespersons are not able to put themselves in the shoes of their customers to understand their challenges they will rarely build empathy with customers, and hence not able to get the sale." Based on the excerpt above and your understanding of delivering customer value, explain the reasons why customers churn and discuss some bonds that can be used by marketers to build long-term relationships with customers. (20 MARKS)

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