Question: 5 . You are tasked with assessing the profitability to understand market trends and competitive positioning of both your own company and a competitor's. Discuss

5. You are tasked with assessing the profitability to understand market trends and competitive positioning of both your own company and a competitor's. Discuss how you would utilize the income statement to analyse gross profit margin, net profit margin, operating profit margin, and EBIT margin. Additionally, explain how you would interpret variations in these figures over time and what they could indicate.

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