Question: 5.Explain three major differences between licensing and franchising. Which entry strategy would be most appropriate for the following companies to enter into international markets and

5.Explain three major differences between licensing and franchising. Which entry strategy would be most appropriate for the following companies to enter into international markets and why? (a) Southeast University (b) Unimart (c) General Pharmaceuticals (d) Asian Textiles (e) Star Cineplex

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