Question: Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the following companies to enter international markets and why?

Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the following companies to enter international markets and why? (a) Evercare Hospitals (b) Square Toiletries (c) Southeast University (d) Pizza Hut (e) Bata Shoes

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