Question: 6 : 4 8 1 6 m Test your knowledge: The value of brands for digit... QUESTION 4 / 5 Which of the following is

6:48
16m
Test your knowledge: The value of brands for digit...
QUESTION 4/5
Which of the following is the value consumers attribute to one brand's offerings when compared with similar products from another brand?
1 point
Brand equity
Brand personality
Brand identity
Brand positioning
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6:48 16m Test your knowledge: The value of brands for digit...

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