A leading advertising executive says: A successful brand is timeless. Do you agree? Should the statement be

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A leading advertising executive says: “A successful brand is timeless.”
Do you agree? Should the statement be modified in the context of young consumers valuing change, innovation, and unique choice? Explain your answer with current examples

Related Book For answer-question

Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Posted Date: Jul 26, 2021 09:02 PM

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A leading advertising executive says: A successful brand is timeless. Do you agree? Should the statement be

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Expert Answer:

Yes I agree that a success brand should be timeless Styles change but your companys name and logo mustnt you wish to induce it right from the start so you wont confuse your target market Its imperativ... View the full answer

Global Business Today

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