Question: 8 9 A reference value is developed by the consumer through Multiple Choice considering the amount of time and energy a consumer puts into the

89
A reference value is developed by the consumer through
Multiple Choice
considering the amount of time and energy a consumer puts into the purchase process.
judging the value assigned to similar items used by the consumer's peers.
performing a careful break-even analysis.
comparing the costs and benefits of substitute items.
examining the true difference between customers' "needs" and "wants."
8 9 A reference value is developed by the

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