Question: A reference value is developed by the consumer through A reference value is developed by the consumer through comparing the costs and benefits of substitute

A reference value is developed by the consumer through
A reference value is developed by the consumer through
comparing the costs and benefits of substitute items
judging the value assigned to similar items used by the consumers peers
performing a careful break-even analysis
examining the true difference between customersneeds and wants.
considering the amount of time and energy a consumer puts into the purchase process

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