QUESTION 25 A reference value is developed by the consumer through O performing a careful break-even analysis. o examining the true difference between customers' "needs" and "wants." O judging the value assigned to similar items used by the consumer's peers. O comparing the costs and benefits of substitute items. o considering the amount of time and energy a consumer puts into the purchase process. QUESTION 40 Price discrimination refers to the practice of charging different prices to different buyers for goods of like grade and quality. O an arrangement a manufacturer makes with a reseller to handle only its products and not those of a competitor. a seller's requirement that the purchaser of one product also buy another product in the line. O a conspiracy among firms to set prices for a product or service. o the practice of charging a very low price for a product with the intent of driving competitors out of business