Question: A reference value is developed by the consumer through Multiple Choice considering the amount of time and energy a consumer puts into the purchase process.

A reference value is developed by the consumer

A reference value is developed by the consumer through Multiple Choice considering the amount of time and energy a consumer puts into the purchase process. examining the true difference between customers' "needs" and "wants." comparing the costs and benefits of substitute items. judging similar items used by the consumer's peers. O O performing a careful break-even analysis

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