Question: A brand must demonstrate for it to function as a true point - of - difference. A ) clear similarity to the attributes of other

A brand must demonstrate for it to function as a true point-of-difference.
A) clear similarity to the attributes of other brands
B) clear superiority of an attribute or benefit
C) clear profitability to the company
D) exploitation of competitors' weakness
E) technological advances for an attribute or benefit
A brand must demonstrate for it to function as a true

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