Question: A broad differentiation strategy improves profitability when: the higher price the product commands exceeds the added costs of achieving the differentiation. differentiating enhances product performance
A broad differentiation strategy improves profitability when:
the higher price the product commands exceeds the added costs of achieving the differentiation.
differentiating enhances product performance and quality.
it is focused on product innovation
the differentiator charges a price that is only fractionally higher than the industry's lowcost provider.
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