Question: A broad differentiation strategy improves profitability when q , differentiating enhances product performance and quality. it is focused on product innovation. the higher price the
A broad differentiation strategy improves profitability when
differentiating enhances product performance and quality.
it is focused on product innovation.
the higher price the product commands exceeds the added costs of achieving the differentiation.
the differentiating features appeal to sophisticated and prestigious buyers.
the differentiator charges a price that is only fractionally higher than the industry's lowcost provider.
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