Question: A company specializes in developing technically complex traffic - management software. Specific technical knowledge is required by units of the buying organization in order to

A company specializes in developing technically complex traffic

-

management software. Specific technical knowledge is required by units of the buying organization in order to use the software optimally. Which of the following structures for organizing the sales force is best suited to enhancing the likelihood of customers

software implementation success?

Group of answer choices

Geographical structure

Customer structure

Product structure i

.

.,

Vertical

Major account structure

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