Question: A company using a pull strategy is Select one: a. allocating most of their promotional budget to personal selling b. relying on purchase discounts aimed

A company using a pull strategy is

Select one:

a. allocating most of their promotional budget to personal selling

b. relying on purchase discounts aimed at getting retailers to stock larger quantities of their products

c. counting on consumers to learn about and express desire for a product, thus convincing retailers to stock the items

d. seeking to move their products through the channel by convincing channel members to offer the products and entice their customers to select these items

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