Question: A company using a push strategy is Select one: a. allocating most of its promotional budget to advertising in newspaper, magazines, and television b. promoting
A company using a push strategy is Select one: a. allocating most of its promotional budget to advertising in newspaper, magazines, and television b. promoting a product in the maturity stage of its product life cycle c. counting on consumers to learn about and express desire for a product, convincing retailers to stock the items d. seeking to move its products through the channel by using industrial selling, trade advertising and trade sales promotion e. relying on sales promotions aimed at getting consumers to buy larger quantities of their products
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