Question: A company using a pull strategy is _ _ _ _ _ . [ A ] relying on purchase discounts aimed at getting retailers to

A company using a pull strategy is _____.
[A] relying on purchase discounts aimed at getting retailers to stock larger quantities of their products
[B] allocating most of their promotional budget to personal selling
[C] seeking to move their products through the channel by convincing channel members to offer the products
and entice their customers to select these items
[D] promoting a product that is typically perceived as a commodity
[E] counting on consumers to learn about and express desire for a product, thus convincing retailers to stock the
items

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