A company would like to develop an advanced smartphone (can compete with big brands like Apply, Samsung etc.) for European market. Competitive strategy of the company is summarized: "A high quality, cheaper and attractive smartphone" The company has conducted a market survey and summarized the expectations of customers of their advanced smartphone. 5 - most important and 1 - least important Suppose you are responsible for developing this product, you need to develop a HoQ for this smartphone. You can add some more customer requirements if you wish. In addition, you also need to identify at least one more competitor (two already mentioned above) for performing competition benchmarking. Any assumptions can be considered if necessary for constructing HoQ. Please construct a complete HoQ (3\% marks) for the above-mentioned new smartphone product (target value setting for engineering requirements can be ignored) and comment (3% marks) on the use of constructed HoQ for product planning of advanced smartphone. Please also comment on the usefulness and limitation of HoQ in the company. A company would like to develop an advanced smartphone (can compete with big brands like Apply, Samsung etc.) for European market. Competitive strategy of the company is summarized: "A high quality, cheaper and attractive smartphone" The company has conducted a market survey and summarized the expectations of customers of their advanced smartphone. 5 - most important and 1 - least important Suppose you are responsible for developing this product, you need to develop a HoQ for this smartphone. You can add some more customer requirements if you wish. In addition, you also need to identify at least one more competitor (two already mentioned above) for performing competition benchmarking. Any assumptions can be considered if necessary for constructing HoQ. Please construct a complete HoQ (3\% marks) for the above-mentioned new smartphone product (target value setting for engineering requirements can be ignored) and comment (3% marks) on the use of constructed HoQ for product planning of advanced smartphone. Please also comment on the usefulness and limitation of HoQ in the company