A competitive analysis is a way to begin learning about your competition by analyzing customers perceptions of the competition at every point of contact to find out what benefits and features are important to them touchpoint strategic general customer Which of the following statements is CORRECT focusing on market gaps will guarantee a profitable business the most effective brainstorming sessions are done on your own competitive intelligence is proactive not reactive your business strategy is a statement of your companys purpose and aims

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Question: A competitive ___________________ analysis is a way to begin learning about your competition by analyzing customers perceptions of the competition at every point of contact

A competitive ___________________ analysis is a way to begin learning about your competition by analyzing customers perceptions of the competition at every point of contact to find out what benefits and features are important to them.

		touchpoint
		strategic
		general
		customer

Which of the following statements is CORRECT?

		focusing on market gaps will guarantee a profitable business
		the most effective brainstorming sessions are done on your own
		competitive intelligence is proactive not reactive
		your business strategy is a statement of your companys purpose and aims.

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