Question: A customer's lifetime value is calculated by: Summing the projected annual profitability of the customer Summing the annual sales of the customer and then dividing

A customer's lifetime value is calculated by:

A customer's lifetime value is calculated by: Summing the projected annual profitability of the customer Summing the annual sales of the customer and then dividing by the projected lifetime Finding the NPV of a customer's projected lifetime profits for the firm The firm's MRP system

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