A discount is best defined as __________.

A. a high price for a new product intended to skim maximum revenues from the specific segments willing to pay

B. a straight reduction in price on purchases during a stated period of time or in larger quantities

C. promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way

D. a price that buyers carry in their minds and refer to when they look at a given product

Answer rating: 100% (QA)

B a straight reduction in price on purchases during a stated period of time or i... View the full answer