Question: a . Discuss three ( 3 ) factors that influence consumer behaviour with relevant examples within the Botswana context. ( 1 2 Marks ) b

a.Discuss three (3) factors that influence consumer behaviour with relevant examples within
the Botswana context. (12 Marks)
b. The Marketing communications Mix consists of 8 major modes of communication. List four
(4) Modes of communication in organization of your choice.

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