Question: A focus strategy based on low - cost can lead to attractive competitive advantage when _ _ _ _ _ _ . buyers in the
A focus strategy based on lowcost can lead to attractive competitive advantage when
buyers in the target market niche are looking for a nofrills product at a rockbottom price
buyers are not brand loyal and are always on the lookout for something new and different at a bargaining price
a firm can lower costs significantly by limiting its customer base to a welldefined buyer segment that is less costly to satisfy as compared to other parts of the marker
there are few, if any, rivals offering a lowpriced product
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