A focused low-cost strategy based on low cost aims at

a.securing a competitive advantage with a product offering carefully designed to appeal to the unique preferences and needs of a well-defined group of buyers.

b.serving buyers in the target market niche with products carefully designed to appeal to the unique needs of niche buyers.

c.securing a competitive advantage by serving buyers in the target market niche at a lower cost than those of rival competitors.

d.dominating more market niches in the industry via a lower cost and a lower price than any other rival.

e.becoming the industry's lowest-cost provider rather than just being one of perhaps several competitors with comparatively low costs.