A focused low$-$cost strategy seeks to achieve competitive advantage by

serving buyers in the target market niche at a lower cost and lower price than rival competitors$--$this requires out$-$managing rivals in using the cost drivers to perform value chain activities more cost efficiently and$/$or finding innovative ways to bypass non$-$essential value chain activities.

totally dominating sales in one particular market niche.

convincing buyers comprising the target market niche that the firm's product offering delivers more value for the money than the product offerings of other competitors.

offering those buyers comprising the target market niche a no$-$frills product at an absolute rock$-$bottom price.

performing the primary value chain activities at a lower cost per unit than the industry's market share leader.

Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation.