A focused low$-$cost strategy seeks to achieve competitive advantage by

serving buyers in the target market niche at a lower cost and lower price than rival competitors$--$this requires out$-$managing

rivals in using the cost drivers to perform value chain activities more cost efficiently and$/$or finding innovative ways to bypass

non$-$essential value chain activities.

performing the primary value chain activities at a lower cost per unit than the industry's market share leader.

totally dominating sales in one particular market niche.

offering those buyers comprising the target market niche a no$-$frills product at an absolute rock$-$bottom price.

convincing buyers comprising the target market niche that the firm's product offering delivers more value for the money than

the product offerings of other competitors.