Question: A low - cost advantage over rivals can be achieved by offering a frills - free product and achieving the lowest possible costs per unit
A lowcost advantage over rivals can be achieved by
offering a frillsfree product and achieving the lowest possible costs per unit sold.
paying the lowest wages and salaries in the industry so as to keep labor costs per unit sold low and keeping advertising and
other marketing expenses to a bare minimum.
offering a limited number of models and styles, keeping R&D expenses to a minimum, avoiding debt so as to minimize interes costs spending minimally on advertising and promotion activities, and developing stateoftheart cost drivers.
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