Question: A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about the lifestyle of their customers. What is the

A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about the lifestyle of their
customers. What is the issue if the marketer inserted this information just because it was exciting?
a. credibility
b. usefulness
c. citation
d. PRIZM
A marketer found a great tidbit about a

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