A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about
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- A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about the lifestyle of their customers. What is the issue if the marketer inserted this information just because it was exciting?
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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