Question: A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups,

A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred to as A E based on their likelihood of responding. Each active buyer contributes approximately $12.50 and the cost of reaching out to calculate each customer is approximately $0.50

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