Question: A marketer who selected a _________ segmentation strategy would find this segmentation strategy has the greatest amount of risk associated with it despite firms typically

A marketer who selected a _________ segmentation strategy would find this segmentation strategy has the greatest amount of risk associated with it despite firms typically having a strong knowledge of the segment's needs and operating economies.

Question 38 options:

selective specialization

single-segment concentration

full market coverage

market specialization

product specialization

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