Question: A marketer who selected a _________ segmentation strategy would find this segmentation strategy has the greatest amount of risk associated with it despite firms typically
A marketer who selected a _________ segmentation strategy would find this segmentation strategy has the greatest amount of risk associated with it despite firms typically having a strong knowledge of the segment's needs and operating economies.
Question 38 options:
|
| selective specialization |
|
| single-segment concentration |
|
| full market coverage |
|
| market specialization |
|
| product specialization |
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
